A domain name is your business’s address on the internet: the name people type to reach your website, and the part of your email address after the @. You get one by registering it, for a yearly fee, with a company called a registrar. Behind the name sit records that point it at your website and your email.
Why it matters more than it looks
A domain is silent until it fails, and then it is the most visible failure in the business. If it lapses, your website stops loading and your email stops arriving on the same day, and a customer who searches for you finds nothing. Whoever holds the registrar account controls all of it, which is why the account should be in the business’s own name, with renewal notices going to an address someone reads.
Signs your domain is at risk
- You are not sure which registrar holds your domain, or who has the login.
- It was registered by a former web designer, employee or relative, in their account.
- Renewal notices go to an email address nobody checks anymore.
- Your email or website has gone down before and nobody knew why.
- You own the name ending in .com, but someone else holds the version your customers guess first.
How 76 Design Solutions solves it
76 Design Solutions handles domain registration, renewal and the records that point your name at your website and your email, as part of its website work. See 76designsolutions.com/website-development.
If you are planning the website that goes with the name, start with the Website Plan and Homepage Mockup from 76 Design Solutions: a page plan and a homepage mockup for desktop and phone, built on your logo and colors, delivered within 5 business days for $49.99. The full $49.99 is credited toward a Small Business Website build, and the credit does not expire.